Zillur Rahman - Department of Management Studies,Indian Institute of Technology Roorkee
Zillur Rahman
Zillur Rahman Professor zillur.rahman@ms.iitr.ac.in 285081
Areas of Interest
  • Marketing, Strategy
Professional Background
2018-12-22OngoingProfessor, Department of Management StudiesIndian Institute of Technology Roorkee, Roorkee
2009-09-049 years 3 months 17 daysAssociate Professor, Department of Management StudiesIndian Institute of Technology Roorkee, Roorkee
1999-12-199 years 8 months 16 daysAssistant Professor, Department of Management StudiesIndian Institute of Technology Roorkee, Roorkee
1996-04-243 years 7 months 22 daysLecturer, Department of Business AdministrationAMU, Aligarh
1995-03-142 months 30 daysLecturer, Department of Business AdministrationAMU, Aligarh
Multiple Posts
2016-04-013 years HeadDepartment of Management Studies, IIT Roorkee, Roorkee
Honors and Awards
Emerald Literati Club 2004 Highly Commended AwardEmerald2004
The SCIENCEDIRECT TOP 25 HOTTEST ARTICLEInternational Journal of Information Management2004
Highly Commended Award winner of the 2009 Emerald/AIMA Indian Management Research Fund Award Emerald/AIMA Indian Management Research Fund Award2009
Highly Commended Runners Up for 2012 Emerald/IAM South Asia Management Research Fund AwardEmerald/IAM South Asia Management Research Fund Award 2012
Ist Position in the team event of 10th Uttrakhand State open Squash Rackets Championship 2013 Uttrakhand State open Squash Racket Association2013
IVth Position, Veteran’s Championship, IInd Haridwar District Squash Championship 2013Uttrakhand State open Squash Racket Association2013
Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence Journal of Modelling in Management2016
Highly Commended Paper in 2017 Emerald Literati Network Awards for Excellence Management of Environmental Quality: An International Journal2017
Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence Management Research Review2017
Member, Board of Studies, Department of Business AdministrationAMU Aligarh2017
Certificate of Honor and Appreciation for Delivering the Keynote AddressEighth International Conference on eLearning for Knowledge-Based Society, Bangkok, Thailand, 20122012
Commendable Faculty AwardFaculty Research Awards by Careers 3602018
High Scholarly Impact Award, 2018 for the paper Jamid Ul Islam & Zillur Rahman (2016) Examining the Taylor & Francis2018
Highly Commended Paper Award in the Emerald Literati Awards for Excellence- 2018 Emerald Literati Awards for Excellence- 20182018
Journal of Retailing and Consumer Services- Certificate for Outstanding Contribution in ReviewingElsevier Reviewer Recognition Award2018
Educational Details
MBAMarketing, PersonnelAMU, Aligarh1992
B.Sc (Hons)MathematicsAMU1989
M.Sc (P)MathematicsAMU1990
Ph.D.Business AdministrationAMU, Aligarh1996
Sponsored Research Projects
TopicFunding AgencyStart DatePeriod
Technical Assistance for Channel Stabilization Works for Development of Navigational ChannelIWAI2022-02-0111 months 30 days
Stakeholder consultation as a corporate governance mechanism: Challenges and Opportunities in the lake ecosystem of J&KNFCG, CII2022-01-1911 months 30 days
Independent Review of Logistic Data Bank (LDB) ProjectNICDC LOGISTICS DATA SERVICES LIMITED2022-02-211 month 2 days
Use of Information and Communication Technologies for Entrepreneurship Development Among Semi-SkilleICSSR2018-04-012 years 7 months 29 days
Orientation Programme on Corporate GovernanceNational Centre for Corporate Governance C/O CII2017-11-0111 months 29 days
Establishment of Community Reserve for Migratory Birds in UttarakhandNainital Forest Division, Government of Uttarakhand2020-10-245 months 7 days
Vetting of Technical Reports, Data Analysis Reports, Survey Findings Reports for Disaster Risk Assessment StudyProgram Manager, Project Implementation Unit TA & CBDRM, Uttrakhand Disaster Recover Project (UDRP),2017-07-013 years 8 months 29 days
FDP for faculty members of IUOST, SrinagarTEQIP III (IUOST, Srinagar)2018-08-162 days
Preparation of Vision Document of Dal and Nageen LakeVC, LAWDA, Srinagar2016-014 years 6 months
Study of environmental awareness and practices among the employees of the companiesICSSR2014-052 years
Evaluation of Plan scheme "R&D programme in Water Sector"CWC, MoWR, GoI2012-041 year 6 months
Seven Habits of an Effective Marketing ProfessionalIndividual2013-111 month
Management of Traditional Handloom Cluster in and around RoorkeeMHRD2012-041 year 11 months
Vetting of Design and DPR of 12, 15, &20 MLD STP’sNoida Development Authority2011-04-0111 months 29 days
Rapid EIA studies for IIE Sitarganj: Modeling, Report and Other StudiesDGM SIDCUL (Dehradun, Uttrakhand, India)2010-04-016 months 23 days
Rapid EIA studies for IIE Sitarganj: Environmental MonitoringDGM SIDCUL (Dehradun, Uttrakhand, India)2010-031 year 9 months
Technical Feasibility of Diversion of Shahadra DrainChief Conservation Engineer (Water), NOIDA2008-04-0111 months 30 days
Short Term Courses on Strategic ManagementDamodar Valley Corporation ( DVC Training Institute, Chandrapura, Bokaro, Jharkhand, India)2006-021 month
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing Management 1BMN 508MBA First YearAutumn
Marketing Management 2BMN 511MBA First YearAutumn
Service MarketingBM 668MBA 2nd YearAutumn
Consumer Behavior AnalysisBM 662MBA Second YearSpring
International MarketingBM 666MBA Second YearSpring
Consumer Behavior AnalysisBMN 524MBA First YearSpring
Marketing StrategyBMN-647MBA second yearSpring
Research Scholar Groups
Scholar NameInterest
Alok AcharyaDeveloping a Place Branding Model: An Empirical Analysis based on Stakeholders
Avinash Pratap SinghIntegrating Corporate Governance and Strategic Management: A Stakeholder Approach
Vivek VyasMeasuring the Influence of Social Marketing on Consumer Behavior Intention
Syed Masroor HasanImpact of Consumer Ethical Beliefs and Religiosity on Consumer Unethical Behaviour
Habibullah SiddiquiRelationship between Global-Local Identity, Perceived Price Fairness, and Purchase Intentions: The M
Tejaswi PatilModelling Self Conscious Moral Emotion in Cause Related Marketing
Shumaila ChandniLinking Employee Engagement and Customer Engagement to drive Customer Loyalty: Reorienting Service P
Abhishek Kumar ShrivastavThe Impact of Marketer Generated Content (MGC) on Customer Engagement and Firm Performance: A CEM Perspective
Monica SharmaMeasuring the Impact of Brand Anthropomorphism on Brand Relationship Quality (BRQ)
Rahila AzizBrand Hate and Purchase Intention: A Recovery Perspective in an Online Complaining Context
Zahid BashirImpact of Political Instability on household’s economic & financial behavior
Owais NazirCorporate Social Responsibility and Work Engagement: A Motivational Perspective
Anoop TSUnderstanding Impulse Buying in New Reality
Suchi AeronDeveloping a Framework of Emotions as Accelerants and Retardants in Consumer Journey
Baby ChandraDeveloping Framework for Integrating AI in Value Co-Creating Journey
Arnab Akash SaikiaMarketing
Saptarshi MajumderMarketing
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Date
Developing Model and Methodology for Globalization Strategy for Indian Crude Oil SecurityRatan K MishraA2005-07-24
Information Technology Acceptance and Organizational Agility: Application in Indian FirmsJamshed SiddiquiA2004-08-04
Design and Development of an Integrated Quality Model for a Healthcare EstablishmentDr. Mohd. AzamA2007-08-17
Developing a model for Analyzing and Measuring Customer Experience: A study of Indian BanksRuchi GargA2009-01-01
Identifying, Implementing, and Evaluating TQM practices in Select Indian Service CompaniesFaisal TalibA2009-01-01
Measuring and Managing Customer based Brand Equity in Indian Healthcare EstablishmentsIshwar KumarA2009-01-01
Assessing Corporate Sustainability Performance and Its Impact on Firm PerformancePraveen GoyalA2009-12-31
Assessing the influence of Stakeholders on Sustainability Marketing StrategyVinod KumarA2009-12-31
Sustainability Adoption through Relationship Marketing across Supply Chain in Indian FirmsDivesh KumarA2010-07-16
Measuring the Influence of Corporate Social Responsibility on Consumer ResponsesMobin FatmaA2012-07-20
Modelling and Measuring of Consumers’ Co-Created Value in ServicesAmit K. AgarwalA2012-07-16
Measuring Consumer Innovativeness towards Self-service Technology in Service IndustryArun Kr. KaushikA2013-01-01
A Model for Measuring the Influence of Brand Experience on Consumer BehaviorImran KhanA2013-07-22
Investigating the influence of IT capability on sustainable competitive advantageBharat AroraA2013-07-13
Modelling the Predictors of Consumers’ green purchase intentionYatish JoshiA2013-07-22
Modelling and Measuring Customer Participation in Social Media Brand CommunitiesShampy KambojA2013-07-22
Effect of Social Media Marketing Activities on Customer Loyalty in E-Commerce IndustryMayank YadavA2014-01-01
Investigating the Effect of Online Brand Community Characteristics on Customer EngagementJamidul IslamA2014-07-09
Modelling and Measuring of Customer Participative Service Innovation BehaviorBijoylaxmi SarmahA2014-07-09
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Society for Advancement of Management , Las Vegas, Nevada, USA Presented a paper titled “Service Quality: Gaps in Indian Cellular Telecommunication Industry”2005-01-01
Business & Economics Society, Lugano, SwitzerlandPresented a paper titled “Fuzzy Approach to Measuring Healthcare Service Quality” in Business & Economics Society International conference.2008-01-01
The International Journal of Arts and Sciences Gottenheim, GermanyPresented “Investigating the role of marketing in decreasing the influence of market barriers on consumers’ choice of health care brand”, at European Conference for Academic Disciplines.2010-01-01
Eurasia Business & Economics Society, Antalya, TurkeyPresented “Influence of Barriers on Customer based Attitudinal Brand Equity (CABE)”, in Eurasia Business & Economics Society (EBES) 2012 Antalya Conference.2012-01-01
The International Journal of Arts and Sciences, Rome, ItalyPresented “ A Framework for the assessment of Brand Loyalty: An AHP Approach” at European Conference for Academic Disciplines.2012-01-01
Eurasia Business & Economics Society, Warsaw, PolandPresented “Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation”)”, in Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference.2012-01-01
Curtin University, SingaporePresented " Modelling barriers of sustainable supply chain flexibility", in Twin Conference: 7th International Conference on Contemporary Business-7th ICCB & 14th Global Conference on Flexible Systems Management-GLOGIFT 14.2014-01-01
Port Louis, MauritiusPresented “Sustainable Green Energy Adoption in Emerging Economies: An Empirical Examination of Indian Consumers” in International Conference on Tourism, Hospitality and Marketing2016-01-01
IIM CalcuttaPh.D. Viva Voce Exam2017-01-01
Books Authored
  • Roger D. Blackwell, Paul W. Miniard , James F. Engel , Zillur Rahman, Consumer Behavior, 10e, Cengage, 2018, ISBN Code: 978-9386650870.
  • David A. Aaker, Christine Moorman, Jamidul Islam, Zillur Rahman, Strategic Market Management, 11ed, Wiley India Pvt Ltd, 2021, ISBN Code: 978-9354243387.
  • GC Beri , Arun Kaushik , Zillur Rahman, Marketing Research, 6e, McGraw Hill, 2020, ISBN Code: 978-9390177530.
Referred Journal Papers
  • Scopus ID :15760954200, ;, https://www.scopus.com, 2022 , https://www.scopus.com/authid/detail.uri?authorId=15760954200
  • ResearchGate, ,, ,, 2022 , https://www.researchgate.net/profile/Zillur-Rahman-11
  • ORCID ID:0000-0003-2785-0200, ., ', 2022 , https://orcid.org/ 0000-0003-2785-0200
Particulars of courses taught


Business Economics;

International Business;

International Marketing;

Management Information Systems;

Marketing Research;

Services Marketing;

Consumer Behavior Analysis;

Marketing Management;

Strategic Management;

Marketing Strategy


Management Concepts and Practices 

Guest Editor, Special Issues


1. Journal of Internet Commerce (T&F)

Progressing Understanding of Online Customer

Engagement: Recent Trends and Challenges

(2020-07-01 to 2020-12-31)


Social Media

1. https://scholar.google.co.in/citations?user=9nWkKXAAAAAJ&hl=en
2. Web of Science Researcher ID: J-9339-2014
3. Scopus ID:15760954200
4. ORCID ID: https://orcid.org/0000-0003-2785-0200
5. https://www.mendeley.com/profiles/zillur-rahman3/
6. https://publons.com/researcher/603554/zillur-rahman/
7. https://www.researchgate.net/profile/Zillur_Rahman
8 https://www.growkudos.com/profiles/51020


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Credits : Information Management Group, IIT Roorkee
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