Jogendra Kumar Nayak - Department of Management Studies,Indian Institute of Technology Roorkee
Jogendra Kumar Nayak
Jogendra Kumar Nayak Associate professor 01332-284758
Areas of Interest
  • Marketing Research, B2B Marketing, International Business.
Multiple Posts
2019-01-01OngoingProfessor in Charge-Training & PlacementDOMS-IIT Roorkee
Honors and Awards
Expert Member of Standing Comittee on Research MethodologyMinistry of Home Affairs, Govt. of India2017
Reviewer for the Executive Government agency, Poland.National Science Centre2017
Member Board of StudiesA.P.J Abdul Kalam Technical University2018
Educational Details
PhDMarketingVGSOM, IIT-Kharagpur2012
M.B.AMarketingBharti Vidyapeeth's IMED, Pune University.2001
B.ECivilUtkal Univ.1996
Sponsored Research Projects
TopicFunding AgencyStart DatePeriod
Study on the handicraft industries: Empowering the artisansICSSR2018-012 years 2 months
Marketing Practices in Handicraft sector in UttarakhandIIT2013-013 years 6 months
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ResearchBMN-530MBA-ISpring
B2B MarketingBMN-676M.B.A-IISpring
International BusinessBMN-527MBA-1Spring
Projects and Thesis Supervised
Title of ProjectNames of Students
Optimization of Transportation System for Safety of WomenDanish Benazeer
Service Quality Assessment of Access-egress Services towards Mass Rapid Transit SystemRashmi Choudhary
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Date
Examining the Role of Destination Personality in Predicting Tourist BehaviourVikas KumarA2013-01
Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial StressorsRashmi SinghA2013-01
Renewable Energy Marketing: Special reference to wind energyDeepak SangroyaA2013-01
Developing experiential & emotional consumer relationshipsShivam RaiA2015-01
Achieving Customer Brand Engagement through Brand CommunitiesJitender KumarA2015-01
Experimental Analysis of Participatory Pricing with Reference to Pay-What-You-Want PricingPreety NarwalA2016-01
Travel Behaviour & Travel demand management(CTRANS)Jyoti MandhaniO2018-01
B2B PricingPiyush RanjanO2019-01-01
Energy MarketingGanesh KumarO2019-01
Marketing of Fake NewsAbhinav VermaO2019-12-01
MarketingShipra MathurO2020-08-01
MarketingShyam KumarO2020-08-01
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Eastern Asia Society for Transportation Studies(Vietnam)Paper Presentation2020-07-24
ISBITM-IndonesiaPaper presentation2015-01-01
Bilgi Univ-IstanbulPaper Presentation2014-01-01
Data Analysis for Advanced ResearchIIM Sirmaur2018-01
Data Analysis TechniquesSymbiosis Institute of Management Studies2020-07
Marketing StrategyEverest Industries2017-01
Industrial MarketingUJVNL2017-01
Courses or Conferences Organised
Conference NameSponsored ByDate
9-Short term courses on 'Data analysis for Research & Publication'CEC2013-01
Special Lectures Delivered
Research Methodology in Economics and Allied StudiesDept of HSS-IITR2016-01
Customer FocusBHEL, Haridwar2013-01
Consumer engagement for Power Distribution CompaniesIIT ROORKEE2020-07
Books Authored
  • Jogendra Kumar Nayak & P.C.Dash, Retail Management, Cengage, 2017.
Refereed Journal Papers

Journal Publications 


 1.      Narwal, P., Nayak, J. K., & Rai, S. (2021). Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing. Journal of Business Ethics, 1-18.

2.      Mandhani, J., Nayak, J. K., & Parida, M. (2021). Establishing service quality interrelations for Metro rail transit: Does gender really matter? Transportation Research Part D: Transport and Environment97, 102888.


3.      Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services52, 101924.

4.      Mandhani, J., Nayak, J. K., & Parida, M. (2020). Interrelationships among service quality factors of Metro Rail Transit System: An integrated Bayesian networks and PLS-SEM approach. Transportation Research Part A: Policy and Practice140, 320-336.

5.      Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services, 52, 101924.

6.      Rai, S., & Nayak, J. K. (2020). The essence and measurement of trade show event experiences. Event Management23(4-5), 4-5.


7.      Narwal, P., & Nayak, J.K. (2019) Towards an Innovative Price Discrimination Strategy: Exploring Customers’ Responses to Pay-What-You-Want pricing in Multi-Channel Retailing, Asia Pacific Journal of Marketing and Logistics.

8.      Kumar, J., & Nayak, J. K. (2019). Exploring destination psychological ownership among tourists: Antecedents and outcomes. Journal of Hospitality and Tourism Management39, 30-39.

9.      Narwal, P., & Nayak, J. K. (2019). How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing. Journal of Consumer Marketing, 36(4), 494-505.

10.  Kumar, J., & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of Product & Brand Management28(2), 216-230.

11.  Kumar, J., & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: a case of brand community. Journal of Consumer Marketing36(1), 168-177. 

12.  Rai, S., & Nayak, J. K. (2019). Conceptualization and development of event experience scale: lessons from India. Tourism Review.

13.  Narwal, P., & Nayak, J. K. (2019). Investigating relative impact of reference prices on customers’ price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing. Journal of Revenue and Pricing Management, 1-14.

14.  Nayak, J. K. (2019). An exhibitor’s perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales. Journal of Business-to-Business Marketing26(2), 125-140.

15.  Kumar, J., & Nayak, J. K. (2019). Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory. Electronic Commerce Research and Applications, 36, 100859.

16.  Rai, S., & Nayak, J. K. (2019). Hospitality branding in emerging economies: an Indian perspective. Journal of Tourism Futures, 5(1), 22-34.


17.  Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services45, 64-73.

18.  Kumar, V., & Nayak, J. K. (2018). Destination personality: Scale development and validation. Journal of Hospitality & Tourism Research42(1), 3-25.

19.  Rai, S., & Nayak, J. K. (2018). Role of event personality and exhibitors’ eudaimonic and hedonic happiness in predicting event advocacy intentions: An empirical study. International Journal of Event and Festival Management, 9(1), 86-103.

20.  Nayak, J. K. (2018). Relationship among smartphone usage, addiction, academic performance and the moderating role of gender: A study of higher education students in India. Computers & Education, 123, 164-173.


21.  Nayak, J. K., & Benazeer, D. (2017). Identifying and Addressing the Issue of Women's Fear of Victimization in Public Transport: A Case of Delhi. Journal of the Eastern Asia Society for Transportation Studies, 12, 2392-2407.

22.  Sangroya, D., & Nayak, J.K. (2017), Factors influencing buying behaviour of green energy consumer", Journal of Cleaner Production, 151, 393- 40.

23.  Sangroya, D., & Nayak, J. K. (2017). Will Indian Industrial Energy Consumer Continue to Buy Green Energy? Organization & Environment30(3), 253-274.


24.  Nayak, J. K., & Bhalla, N. (2016). Factors motivating visitors for attending handicraft exhibitions: Special reference to Uttarakhand, India. Tourism Management Perspectives20, 238-245.

25.  Singh, R., & Nayak, J. K. (2016). Parent-adolescent conflict and choice of conflict resolution strategy: familial holiday planning. International Journal of Conflict Management27(1), 88-115.

26.  Singh, R., & Nayak, J. K. (2016). Effect of family environment on adolescent compulsive buying: mediating role of self-esteem. Asia Pacific Journal of Marketing and Logistics28(3), 396-419.

27.  Singh, R., & Nayak, J. K. (2016). The Effects of stress and human capital perspective on compulsive buying: A life course study in India. Global Business Review17(6), 1454-1468.


28.  Singh, R., & Nayak, J. K. (2015). Life stressors and compulsive buying behaviour among adolescents in India: moderating effect of gender. South Asian Journal of Global Business Research4(2), 251-274.

29.  Sangroya, D., & Nayak, J. K. (2015). Development of wind energy in India. International Journal of Renewable Energy Research5(1), 1-13.

30.  Sangroya, D., & Nayak, J. (2015). Evaluating the Role of State Incentives in the Deployment of Wind Energy in India. International Journal of Renewable Energy Research5(1), 14-28.

31.  Singh, R., & Nayak, J. K. (2015). Adolescents’ health education and social media: an exploratory study in India. Journal of Health Management17(1), 63-74.

32.  Singh, R., & Nayak, J. K. (2015). Mediating role of stress between work-family conflict and job satisfaction among the police officials. Policing: An International Journal of Police Strategies & Management.


33.  Singh, R., & Nayak, J. K. (2014). Peer interaction and its influence on family purchase decision: a study among Indian teenagers. Vision18(2), 81-90.

34.  Kumar, V., & Nayak, J. K. (2014). The role of self-congruity and functional congruity in influencing tourists’ post visit behaviour. Advances in Hospitality and Tourism Research2(2), 24-44.

35.  Kumar, V., & Nayak, J. K. (2014). The measurement & conceptualization of destination personality. Tourism Management Perspectives, 12, 88-93.

Before 2014

36.  Nayak, J. K., Sinha, G., & Guin, K. K. (2011). Impact of supplier management on a firm's performance. Decision, 38(1), 77.

37.  Nayak, J. K., Sinha, G., & Guin, K. K. (2007). The determinants and impact of outsourcing on small and medium enterprises–an empirical study. IIMB Management Review, 19(3), 277-284. 

Case Publication

1.      Nayak, J.K., Narwal, P. & Rajoria, V. (2017). Welspun: Detangling the threads. European Case Clearing House. Reference no. 517-0080-1.

2.      Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1.


Particulars of course organized under NPTEL
  1. Marketing Research and Analysis-I, NPTEL (8 weeks)
  2. Marketing research and analysis-II, NPTEL (12 weeks)
  3. International Business (12 weeks)
Books Authored

Textbook on "Retail Management" by Cengage Publications (2016)

Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.  The book covers topics related to complete the retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. 


PhD Examiner

I have been appointed as a PhD examiner by premier management institutes like XLRI-Jamshedpur, MDI-Gurgaon, Delhi University, Pondichery University etc. 

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Credits : Information Management Group, IIT Roorkee
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