Areas of Interest
- Marketing Research, B2B Marketing, International Business.
|2019-01-01||Ongoing||Professor in Charge-Training & Placement||DOMS-IIT Roorkee|
Honors and Awards
|Expert Member of Standing Comittee on Research Methodology||Ministry of Home Affairs, Govt. of India||2017|
|Reviewer for the Executive Government agency, Poland.||National Science Centre||2017|
|Member Board of Studies||A.P.J Abdul Kalam Technical University||2018|
|M.B.A||Marketing||Bharti Vidyapeeth's IMED, Pune University.||2001|
Sponsored Research Projects
|Topic||Funding Agency||Start Date||Period|
|Study on the handicraft industries: Empowering the artisans||ICSSR||2018-01||2 years 2 months|
|Marketing Practices in Handicraft sector in Uttarakhand||IIT||2013-01||3 years 6 months|
|Title||Course Code||Class Name||Semester|
Projects and Thesis Supervised
|Title of Project||Names of Students|
|Optimization of Transportation System for Safety of Women||Danish Benazeer|
|Service Quality Assessment of Access-egress Services towards Mass Rapid Transit System||Rashmi Choudhary|
|Topic||Scholar Name||Status of PHD||Registration Date|
|Examining the Role of Destination Personality in Predicting Tourist Behaviour||Vikas Kumar||A||2013-01|
|Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial Stressors||Rashmi Singh||A||2013-01|
|Renewable Energy Marketing: Special reference to wind energy||Deepak Sangroya||A||2013-01|
|Developing experiential & emotional consumer relationships||Shivam Rai||A||2015-01|
|Achieving Customer Brand Engagement through Brand Communities||Jitender Kumar||A||2015-01|
|Experimental Analysis of Participatory Pricing with Reference to Pay-What-You-Want Pricing||Preety Narwal||A||2016-01|
|Travel Behaviour & Travel demand management(CTRANS)||Jyoti Mandhani||O||2018-01|
|B2B Pricing||Piyush Ranjan||O||2019-01-01|
|Energy Marketing||Ganesh Kumar||O||2019-01|
|Marketing of Fake News||Abhinav Verma||O||2019-12-01|
Visits to outside institutions
|Institute Visited||Purpose of Visit||Date|
|Eastern Asia Society for Transportation Studies(Vietnam)||Paper Presentation||2020-07-24|
|Bilgi Univ-Istanbul||Paper Presentation||2014-01-01|
|Data Analysis for Advanced Research||IIM Sirmaur||2018-01|
|Data Analysis Techniques||Symbiosis Institute of Management Studies||2020-07|
|Marketing Strategy||Everest Industries||2017-01|
Courses or Conferences Organised
|Conference Name||Sponsored By||Date|
|9-Short term courses on 'Data analysis for Research & Publication'||CEC||2013-01|
Special Lectures Delivered
|Research Methodology in Economics and Allied Studies||Dept of HSS-IITR||2016-01|
|Customer Focus||BHEL, Haridwar||2013-01|
|Consumer engagement for Power Distribution Companies||IIT ROORKEE||2020-07|
- Jogendra Kumar Nayak & P.C.Dash, Retail Management, Cengage, 2017.
Refereed Journal Papers
1. Narwal, P., Nayak, J. K., & Rai, S. (2021). Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing. Journal of Business Ethics, 1-18.
2. Mandhani, J., Nayak, J. K., & Parida, M. (2021). Establishing service quality interrelations for Metro rail transit: Does gender really matter? Transportation Research Part D: Transport and Environment, 97, 102888.
3. Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services, 52, 101924.
4. Mandhani, J., Nayak, J. K., & Parida, M. (2020). Interrelationships among service quality factors of Metro Rail Transit System: An integrated Bayesian networks and PLS-SEM approach. Transportation Research Part A: Policy and Practice, 140, 320-336.
5. Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services, 52, 101924.
6. Rai, S., & Nayak, J. K. (2020). The essence and measurement of trade show event experiences. Event Management, 23(4-5), 4-5.
7. Narwal, P., & Nayak, J.K. (2019) Towards an Innovative Price Discrimination Strategy: Exploring Customers’ Responses to Pay-What-You-Want pricing in Multi-Channel Retailing, Asia Pacific Journal of Marketing and Logistics.
8. Kumar, J., & Nayak, J. K. (2019). Exploring destination psychological ownership among tourists: Antecedents and outcomes. Journal of Hospitality and Tourism Management, 39, 30-39.
9. Narwal, P., & Nayak, J. K. (2019). How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing. Journal of Consumer Marketing, 36(4), 494-505.
10. Kumar, J., & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of Product & Brand Management, 28(2), 216-230.
11. Kumar, J., & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: a case of brand community. Journal of Consumer Marketing, 36(1), 168-177.
12. Rai, S., & Nayak, J. K. (2019). Conceptualization and development of event experience scale: lessons from India. Tourism Review.
13. Narwal, P., & Nayak, J. K. (2019). Investigating relative impact of reference prices on customers’ price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing. Journal of Revenue and Pricing Management, 1-14.
14. Nayak, J. K. (2019). An exhibitor’s perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales. Journal of Business-to-Business Marketing, 26(2), 125-140.
15. Kumar, J., & Nayak, J. K. (2019). Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory. Electronic Commerce Research and Applications, 36, 100859.
16. Rai, S., & Nayak, J. K. (2019). Hospitality branding in emerging economies: an Indian perspective. Journal of Tourism Futures, 5(1), 22-34.
17. Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services, 45, 64-73.
18. Kumar, V., & Nayak, J. K. (2018). Destination personality: Scale development and validation. Journal of Hospitality & Tourism Research, 42(1), 3-25.
19. Rai, S., & Nayak, J. K. (2018). Role of event personality and exhibitors’ eudaimonic and hedonic happiness in predicting event advocacy intentions: An empirical study. International Journal of Event and Festival Management, 9(1), 86-103.
20. Nayak, J. K. (2018). Relationship among smartphone usage, addiction, academic performance and the moderating role of gender: A study of higher education students in India. Computers & Education, 123, 164-173.
21. Nayak, J. K., & Benazeer, D. (2017). Identifying and Addressing the Issue of Women's Fear of Victimization in Public Transport: A Case of Delhi. Journal of the Eastern Asia Society for Transportation Studies, 12, 2392-2407.
22. Sangroya, D., & Nayak, J.K. (2017), Factors influencing buying behaviour of green energy consumer", Journal of Cleaner Production, 151, 393- 40.
23. Sangroya, D., & Nayak, J. K. (2017). Will Indian Industrial Energy Consumer Continue to Buy Green Energy? Organization & Environment, 30(3), 253-274.
24. Nayak, J. K., & Bhalla, N. (2016). Factors motivating visitors for attending handicraft exhibitions: Special reference to Uttarakhand, India. Tourism Management Perspectives, 20, 238-245.
25. Singh, R., & Nayak, J. K. (2016). Parent-adolescent conflict and choice of conflict resolution strategy: familial holiday planning. International Journal of Conflict Management, 27(1), 88-115.
26. Singh, R., & Nayak, J. K. (2016). Effect of family environment on adolescent compulsive buying: mediating role of self-esteem. Asia Pacific Journal of Marketing and Logistics, 28(3), 396-419.
27. Singh, R., & Nayak, J. K. (2016). The Effects of stress and human capital perspective on compulsive buying: A life course study in India. Global Business Review, 17(6), 1454-1468.
28. Singh, R., & Nayak, J. K. (2015). Life stressors and compulsive buying behaviour among adolescents in India: moderating effect of gender. South Asian Journal of Global Business Research, 4(2), 251-274.
29. Sangroya, D., & Nayak, J. K. (2015). Development of wind energy in India. International Journal of Renewable Energy Research, 5(1), 1-13.
30. Sangroya, D., & Nayak, J. (2015). Evaluating the Role of State Incentives in the Deployment of Wind Energy in India. International Journal of Renewable Energy Research, 5(1), 14-28.
31. Singh, R., & Nayak, J. K. (2015). Adolescents’ health education and social media: an exploratory study in India. Journal of Health Management, 17(1), 63-74.
32. Singh, R., & Nayak, J. K. (2015). Mediating role of stress between work-family conflict and job satisfaction among the police officials. Policing: An International Journal of Police Strategies & Management.
33. Singh, R., & Nayak, J. K. (2014). Peer interaction and its influence on family purchase decision: a study among Indian teenagers. Vision, 18(2), 81-90.
34. Kumar, V., & Nayak, J. K. (2014). The role of self-congruity and functional congruity in influencing tourists’ post visit behaviour. Advances in Hospitality and Tourism Research, 2(2), 24-44.
35. Kumar, V., & Nayak, J. K. (2014). The measurement & conceptualization of destination personality. Tourism Management Perspectives, 12, 88-93.
36. Nayak, J. K., Sinha, G., & Guin, K. K. (2011). Impact of supplier management on a firm's performance. Decision, 38(1), 77.
37. Nayak, J. K., Sinha, G., & Guin, K. K. (2007). The determinants and impact of outsourcing on small and medium enterprises–an empirical study. IIMB Management Review, 19(3), 277-284.
1. Nayak, J.K., Narwal, P. & Rajoria, V. (2017). Welspun: Detangling the threads. European Case Clearing House. Reference no. 517-0080-1.
2. Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1.
Particulars of course organized under NPTEL
- Marketing Research and Analysis-I, NPTEL (8 weeks)
- Marketing research and analysis-II, NPTEL (12 weeks)
- International Business (12 weeks)
Textbook on "Retail Management" by Cengage Publications (2016)
is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete the retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations.
I have been appointed as a PhD examiner by premier management institutes like XLRI-Jamshedpur, MDI-Gurgaon, Delhi University, Pondichery University etc.